The Challenge: Static to Cinematic
When Sprite approached us for the Brim collaboration reel, the brief was deceptively simple: make two iconic brands feel like they were made for each other. The challenge was that Sprite’s visual identity is highly codified — neon greens, sharp blacks, ice cold textures — while BRIM lived in a warmer, more urban space.
We spent the first two days not opening any software. Instead, we mapped the emotional overlap: both brands speak to energy, to refreshment, to that moment of release. That shared feeling became the visual throughline.
Motion as Metaphor
Every transition in the reel was designed to feel like a sip — a burst of energy followed by calm satisfaction. We used physics-based motion curves and a colour-shift technique that transitions from warm BRIM tones to cool Sprite blues within a single frame. The result was a 30-second piece that racked up over 300K impressions in the first week.